Based or created in MN (W-Z)

• Water Gremlin (White Bear Lake) - manufacturing fishing sinkers since 1949
• Wenonah Canoes (Winona) - one of the largest canoe makers; established in 1968
• West Publishing (Eagan) - founded in 1872 in St. Paul; became one of the largest law publishing companies
• Wheaties (Minneapolis) - The Breakfast of Champions was made in 1924
• Willie's American Guitars (St. Paul) - Retailer Dick Youngblood sells to Billy Joel and Mick Jagger et al
• Winmark (Minneapolis) - parent company of Play It Again Sports, Once Upon a Child, Music Go Round, Plato's Closet
• World Poker Tour (Minnetonka) - televised tournament owned by Lakes Entertainment
• Xcel Energy (Minneapolis) - fourth largest electricity and natural gas energy company in the US
• Zubaz (unknown) - a fad; animal print bodybuilder/workout pants in the 1980s