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- Water Gremlin (White Bear Lake) - manufacturing fishing sinkers since 1949
- Wenonah Canoes (Winona) - one of the largest canoe makers; established in 1968
- West Publishing (Eagan) - founded in 1872 in St. Paul; became one of the largest law publishing companies
- Wheaties (Minneapolis) - The Breakfast of Champions was made in 1924
- Willie's American Guitars (St. Paul) - Retailer Dick Youngblood sells to Billy Joel and Mick Jagger et al
- Winmark (Minneapolis) - parent company of Play It Again Sports, Once Upon a Child, Music Go Round, Plato's Closet
- World Poker Tour (Minnetonka) - televised tournament owned by Lakes Entertainment
- Xcel Energy (Minneapolis) - fourth largest electricity and natural gas energy company in the US
- Zubaz (unknown) - a fad; animal print bodybuilder/workout pants in the 1980s